Thursday, 19 February 2015

Lean In 2.0
The second week of Leaning in with the members had discussions on the book "Poor Little Rich Slum" authored by writer, entrepreneur and youth expert Rashmi Bansal, in her trademark style of writing in a language composed of Hindi and English locally called as 'Hinglish'.
One little two little three little Indians, four little five little six little Indians, seven little eight little nine little Indians... One million little Indian entrepreneurs.
These are the stories of the little people who make up the Big Idea of Dharavi.
How we see Dharavi is a place full of filth, dirt and abject poverty but for a homeless, jobless migrant Dharavi is the perfect opportunity to be the next big thing.
The book is divided into four sections describing what Dharavi is for different people, the entrepreneurial drive in the slums, the NGOs and activists working for a change and the future development of the one of the world’s largest slums. If there is even a slightest possibility of an enterprise then there will be an enterprise there. Dharavi is full of flourishing and rising businesses and enterprises, big and small. Some so huge with an annual turnover of whopping 12 crores! Even after so much success people continue to live in Dharavi because of the humanitarian connect to it.
What we learnt is that all we need is passion and determination in our hearts to be successful. Remaining things are trifle. Poverty is a state of mind!
A slum of energy, enterprise and hope.
Where every hand is busy, every head held high.
Where people could be miserable but choose to be happy.
A choice each of us can make.
Happy Leaning in!
Lean In 2.0
The first week of Leaning in with the members had discussions on varied topics and books that helped them boost their level of confidence and build marketing skills as they discussed about Malcolm Glawell's 'The Tipping Point'.
Gladwell defines a tipping point as "the moment of critical mass, the threshold, the boiling point". 
We concentrated on:
1. The Law of the Few.
"The Law of the Few", or, as Malcolm Gladwell states, "The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts". These people are,
i) Connectors are the people in a community who "link us up with the world. People with a special gift for bringing the world together".
ii) Mavens are "information specialists", or "people we rely upon to connect us with new information".
iii) Salesmen are "persuaders", charismatic people with powerful negotiation skills.
2. The Stickiness Factor.
The specific content of a message that renders its impact memorable. Why does all the songs that are famous, famous? Because they carry with them this factor. Repetitions, emotions etc are some of the properties of the stickiness factor, thus enhancing effective retention of educational content as well as entertainment value.
3. The Power of Context.
Human behavior is sensitive to and strongly influenced by its environment. As Malcolm Gladwell says, "Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur".
The discussions were put to an end by the team leader distributing management books to all the members for further insights into the B world.